Nothing short than top-quality for a brand like Decathlon

Decathlon Portugal needed a corporate site consistent with a global brand but run day-to-day by a local team, with news, press, media and campaign pages published without a development queue.

A corporate site with its own editorial back-office: news, press clippings, media library, newsletter, user management, and a drag-and-drop page builder editors compose pages with.

Editors build pages from approved components such as maps, timelines, galleries and video, and publish directly. The public site carries interactive surfaces like a world map, a Portugal map and animated storytelling sections.

The infrastructure costs almost nothing when nobody is using it and grows on its own when a campaign lands. How it is put together is written down and reproducible rather than configured by hand, and a test suite has to pass before anything ships. The content tools were built rather than bought, because the editorial process fits the team and not a licence.

The marketing team publishes independently on infrastructure that scales to campaign traffic without idle cost. The platform later carried the 25th-anniversary campaign as a plug-in experience.