Decathlon
25 Anos: An Interactive Journey Through Time
A storytelling experience celebrating 25 years of making sport accessible to all in Portugal. Features a scroll-driven timeline, interactive map visualization, and cinematic animations that bring two decades of growth to life.
- Client
- Decathlon
- Year
- Type
- Interactive brand experience
- Role
- Design, build, and integration
- Views
- 436
Context
Why did Decathlon need this?
Twenty-five years in Portugal deserved more than a press release, and the anniversary experience had to live inside the existing corporate site without destabilising it.
Product
What did we build?
A scroll-driven anniversary story: logo reveal, brand history, an interactive year-by-year timeline over a map of Portugal, and a before/after brand reveal.
Experience
What is it like to use?
Visitors scroll through twelve sections with a year rail navigating a decade-by-decade timeline. The old and new logos meet in a single reveal moment.
Engineering
How is it built?
The experience was built as a separate piece that plugs into the main site when a visitor arrives, and that can be developed and retired on its own. That is why the campaign could come down afterwards without anyone touching the site it ran on.
Outcome
What changed?
The campaign ran on the corporate platform as a self-contained module. The architecture proves it: it can be deployed, updated or retired without touching the host site.