Decathlon
Decathlon Portugal 25th anniversary interactive experience
An interactive story for Decathlon's 25 years in Portugal, with a scroll-driven timeline, a map of the country and animated brand moments.
- Client
- Decathlon
- Year
- Type
- Interactive brand experience
- Role
- Design, build, and integration
Context
Why did Decathlon need this?
Decathlon marked 25 years in Portugal with an online experience that had to live inside the existing corporate website and leave the rest of it untouched.
Product
What did we build?
An anniversary story told as you scroll. It opens with the logo, moves through the brand's history and a year-by-year timeline over a map of Portugal, and closes with a before-and-after reveal of the brand.
Experience
What is it like to use?
Visitors scroll through twelve sections and can jump through the timeline decade by decade, until the old and new logos meet at the end.
Engineering
How is it built?
The experience was built as a separate piece that the corporate website loads when a visitor opens it. It can be released, updated or taken down on its own, and the rest of the site stays as it is.
Outcome
What changed?
The anniversary experience launched on the corporate website in 2025.